Swim World needs to collect, maintain and use personal data relating to yourself and any participants to allow us to register participants for lessons, keep you up to date with any changes relating to lessons and contact you in an emergency. Your personal data will be stored on our electronic system and shared with the participant's swimming instructor and lifeguard, where appropriate. It will not be shared with outside parties. Your personal data will be held for the length of time the participant attends lessons and 6 months after that, after which time it will be destroyed. If you wish to be removed before this time, you can do so by contacting Swim World.